If you’re here, it might be because you were doing a search on “SEO Melbourne FL agencies”, or perhaps you were just trying to find an SEO Company in Melbourne. If so, congratulations, you’ve found the perfect partner, just make use of your free SEO consultation right now.
Some of you are little slower and would like to inquire how we get great ranking results in localized SEO. If so, read on, for we’re about to share some of our best secrets. You could take these methods and achieve great results. If you decide to spend a couple of years perfecting them, that is. If you want a faster solution, let us help.
Quality Content & On-Page Optimization
Here is some dramatic newsflash for you… It’s not 2008 anymore, and SEO can not save bad content. Google, Yahoo and Bing have spent many years trying to eliminate low-quality content from the results… And as of the past few years, they’ve started winning that war.
It used to be the case that nasty ruthless hackers ruled SEO. Back in the good ol’ days, being honest in SEO wasn’t as rewarding as being a “bad guy”. Unscrupulous guys would fill the internet with a ton of useless gibberish content, and then use automated robots to rank their worthless pages.
Fortunately for all of us, this is no longer possible. The search engines have cracked the code and can now recognize “value”. They can tell whether something is truly useful to humans or not. They can tell if your content is genuinely valuable, or a bad attempt at cramming a bunch of words in.
While its difficult to explain exactly how the search engines distinguish quality content, you’ll just have to trust us on this one. Nowadays SEO is mostly about producing great content, and only then using SEO strategies to rank it even better. Because of this shift towards content, a lot SEO experts have rebranded themselves as “content marketing” experts.
When it comes to ranking locally, the formula is simple. Let’s say that you want to be the best ranked fitness trainer in your city. The first step is to produce a ton of good quality content and give it away.
Shoot many different videos reviewing nutritional stores in your city or reviewing the city’s gyms. Do a lot of videos about training in the different city parks. Organize free workshops for the city’s residents and have them apply on your website. Post many great blog posts giving good fitness advice.
If you focus on creating value, half of your SEO is already done, naturally. This will come from all the people naturally linking to your blogs from social media, sharing your videos or tweeting about your latest free events. Only after you do all of this, do you have the foundation for good SEO. This is where you are ready to start thinking about links, video SEO and social media in a more organized matter.
Of course, if you’re struggling with getting the content off the ground, you can always get some help. You can always get a free consultation with SEO experts and just get the advice on how to do this content. If you choose to work with us, we will either help you produce the content, or tell you how to get it produced.
Slowly but surely, video content is starting to become the de-facto way of communicating with an online audience. People are getting more impatient than ever, and they’d feel bored having to “read their way” through your message.
Whether you like it or not, video will become an indispensable part of getting and maintaining an online presence. This is true no matter your industry or business. How does SEO relate to all of this though? Where does it fit in?
As it turns out, there’s an art to ranking videos as well as using them to rank your regular websites. Putting a great video online is like putting a great article online, it gets the job only half-way done. Unlike regular SEO, most experts still fail to utilize it properly so you need to find someone that has real world experience and results with this.
Local SEO & Local Business Listings
There’s a big irony when it comes to the advice you see online about generating traffic and rankings for your website. Most advice out there is geared towards “organic SEO”, yet most people would be better served by “local SEO”.
Are you confused yet? Don’t be, an explanation is coming. You see, as it turns out search engines nowadays excel at differentiating websites by whether they serve a “local need” or a “global need”.
A barber that serves the citizens of Pleasantville would be better served by trying to get its website in front of Pleasantville surfers. On the other hand, a website that gives out advice on grooming your dog, is equally useful to people all over the world. This dog-grooming website would try to rank high for terms related to grooming dogs in general.
Most SEO advice and SEO experts out there are about helping that dog-grooming website. Their advice isn’t as useful for that Pleasantville website. Further, they can do more harm than good by giving you useless advice.
If you have a hammer, everything looks like a nail. The same holds true with “generalized SEO” and “traffic” experts. They might even try to convince the Pleasantville Barber to try and rank high for (general) hair-styling advice. Obviously such advice is useless to someone trying to get local traffic. He doesn’t need millions of people from London, Cairo, Sydney and Vegas reading his blog. He just needs the Pleasantville folks.
What you really need is a “Local SEO Expert”
If you run a business that serves people in physical locations, you need to turn to a quality Local SEO Agency. One that understands how to get you into the local business listings that appear in search engines. While the exact details are out of the scope of this article, you can always schedule a Free SEO Consultation for more information.
Quality Backlinks & Social Media
Speaking of useless SEO advice, most SEO experts out there are still stuck in 2005. This means that they’re still trying to rank websites by just getting a huge massive amount of backlinks, regardless of quality. Some even use shady tactics that can get your website banned by the search engines.
As it turns out, the search engines of today are a lot smarter. They’re not impressed by huge backlink counts. In fact, some of the best ranked websites today have relatively few backlinks. They do have a lot of social media traction and high-quality links though. To do SEO today you need to understand what constitutes a “quality backlink” and how to get it. You also need to understand exactly how to utilize social media.
If you want SEO done properly, talk to a great SEO Melbourne FL agency – one that understands how all 4 of these methods fit together
As it turns out, these are the 4 methods we use. So if you’re looking forward to working with an awesome Melbourne FL SEO Agency – do give us a call. We’ll even schedule a consultation with you at no charge.