website marketing

Understanding Website Marketing

More and more people are starting to invest in local SEO services. Just a couple years ago, search engines just made a habit of showing non-local keywords even when people were searching and wanting local search results. Search engines really cannot do this anymore because more than 50 percent of mobile users want local results when they perform searches because they are looking for something that is within a reasonable commuting distance of their current location. Here are some of the more common mistakes an affordable SEO company gets hired to fix that you probably did not even know you were making.

Never Creating Listings With Major Search Engines

Google, Yahoo!, and Bing all have the option for users to create listings for their company. These listings give your business exposure. More importantly, they are an opportunity for you to attach your business name to both the address and the phone number. This is what tells the search engines exactly where your business is located and how people can get ahold of someone from your business.

Not Getting Reviews From Customers

Reviews are an important part of local SEO. When you hire an SEO Melbourne company, the first thing they are going to want to do is browse the Internet for reviews about your company. Reviews are important because people do go looking for reviews before they do business with a company for the first time. Good reviews are better for obvious reasons, but having a couple negative reviews is not as bad as it seems. Bad reviews make your business look realistic. As hard as you try, you are never going to be able to please all of your customers.

You can do everything right and it is not going to make a difference if you are not any good at picking keywords. Maybe you picked keywords that are not 100 percent relevant to your business or maybe you picked keywords that are so competitive you cannot get decent page rankings on the major search engines? Either way, picking the wrong keywords can make all of your optimization efforts go out the window. Keywords are a huge part of getting your website the exposure it needs through search engines. They are also a huge part of making sure your website draws in the right kind of traffic as well. It does not do you any good to bring people to your website, if they get there and it has nothing that they want displayed on it.

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